The 2018 Digital Travel Benchmark Study:
Connecting with the Digitally Distracted Traveler

In partnership with Sentient Technologies, WBR Insights has surveyed respondents who are responsible for digital marketing and acquisition across the travel industry including lodging, cruise lines, travel aggregators and airlines. Find out how AI and machine learning have impacted personalization in a number of different travel and hospitality industries.

Included in this paper you will learn:

  • How to get the right content in front of your target audience
  • How different travel companies personalized their offers through multiple channels
  • How various travel companies used AI to turbocharge their personalization efforts
  • How AI-backed testing solutions can increase online conversions

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