website testing

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9/24/2018

Honing Your Testing Culture — Interview with Owen Larkin, Co-Founder and CEO of Lowground Records

“At the end of the day, if the CMO says ‘No, we are running this test,’ and the entire chain of people who have to work on that think it’s silly, no one is going to care about the next test — it’s going to break down the process.” Establishing a culture of experimentation in…

8/31/2018

Which CRO Tool to Choose–A/B, Multivariate, or AI-powered?

Getting started with conversion rate optimization (CRO) is no simple task. It involves a lot of ideation, data analysis, and website designing among other things. With a plethora of CRO methods available on the market, it can be difficult to understand not only what each method is, but what each method does. Since every company…

8/24/2018

Getting Started with Optimization — Interview with Sam Miller, Digital Consultant at Cognifide

“Keep it simple at first and have a bit of rigor in your process. This way, you know you’re testing something significant that will drive your experience forward.” Starting a new testing program can be a daunting task for businesses that haven’t started testing yet. Sam Miller is a Digital Consultant at Cognifide, where he…

8/17/2018

Website Testing: How to Get the Most Mileage from Your Existing Traffic

With the digital landscape becoming more and more competitive, businesses must go above and beyond to create the most personalized and streamlined online user experience for their customers. This is why website experimentation has become a necessity for companies to innovate and stay ahead of the competition. Digital marketers, CMOs, and product managers alike are…

8/10/2018

The Best Testing Practices – Interview with Barron Ernst, Chief Product Officer of Showmax

“One of the big mistakes a lot of people make is that they forget to look at the full funnel metrics, they only look at the top-line metrics.” What are the best practices of website testing? CRO expert and CPO of ShowMax, Barron Ernst, discusses this topic and more on this edition of The Optimization…

8/01/2018

The Philosophy of Testing – Interview with Eric Nalbone, VP of Marketing at Bellhops

“eBay can hit for contacts, but I have to hit for home runs.” Eric Nalbone, VP of Marketing at Bellhops, was recently featured on The Optimization Podcast where he discussed his philosophy behind testing. He explains why assumptions need to be made because we’ll never have good enough data to make a definitive choice, and…

7/24/2018

How Online Retailers Can Prepare for the Holiday Season Using AI

It may still be warm and sunny out, but as retailers know, the holidays will arrive before you know it and shoppers will be looking for the best online deals. The ubiquity of marketing tools available to retailers has complicated the process of preparing for the blizzard of holiday shoppers further, with a breadth personalization,…

7/17/2018

Sentient Presents “The Optimization Podcast: Experts in CRO and Website Testing”

Sentient is proud to present its new podcast series: “The Optimization Podcast: Experts in CRO and Website Testing.” In this series, we interview veteran website testers and CRO experts to demystify the art of website optimization. Our experts come from a variety of backgrounds, from digital marketing teams of midsize and enterprise companies, to digital…

7/11/2018

New Transparency in Facebook Ads Reveals Competitor Marketing Strategies

On Thursday, June 28th 2018, Facebook announced that it would provide greater transparency into the active ads on its platform and the companies that put them forth. Users can now view the “Info and Ads” section on the left hand column of a company’s Facebook page and find out information about that company’s page —…

6/29/2018

Why Building a Culture of Experimentation is Vital to Your Online Business

In this technologically-driven age, we glorify innovations and success in every sector: electric car manufacturers rising from the pits of pessimism, virtual assistants that are practically indistinguishable from people, and neural networks trained to imagine. But the most innovative companies rely on their culture of experimentation to drive those innovations. In the world of digital…

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