Culture of Experimentation

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Honing Your Testing Culture — Interview with Owen Larkin, Co-Founder and CEO of Lowground Records

“At the end of the day, if the CMO says ‘No, we are running this test,’ and the entire chain of people who have to work on that think it’s silly, no one is going to care about the next test — it’s going to break down the process.” Establishing a culture of experimentation in…

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