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Honing Your Testing Culture — Interview with Owen Larkin, Co-Founder and CEO of Lowground Records

“At the end of the day, if the CMO says ‘No, we are running this test,’ and the entire chain of people who have to work on that think it’s silly, no one is going to care about the next test — it’s going to break down the process.” Establishing a culture of experimentation in…


Getting Started with Optimization — Interview with Sam Miller, Digital Consultant at Cognifide

“Keep it simple at first and have a bit of rigor in your process. This way, you know you’re testing something significant that will drive your experience forward.” Starting a new testing program can be a daunting task for businesses that haven’t started testing yet. Sam Miller is a Digital Consultant at Cognifide, where he…


Website Testing: How to Get the Most Mileage from Your Existing Traffic

With the digital landscape becoming more and more competitive, businesses must go above and beyond to create the most personalized and streamlined online user experience for their customers. This is why website experimentation has become a necessity for companies to innovate and stay ahead of the competition. Digital marketers, CMOs, and product managers alike are…


Where Does Ascend Fit in Your CRO Process?

Whether you’re trying website testing out for the first time or you’re a seasoned website tester, Sentient Ascend can enhance your ability to test and jumpstart your conversion rate. It can augment your marketing stack, working more powerfully alongside your existing tools, or it can replace your current testing infrastructure entirely as a standalone solution.…


Sentient Presents “The Optimization Podcast: Experts in CRO and Website Testing”

Sentient is proud to present its new podcast series: “The Optimization Podcast: Experts in CRO and Website Testing.” In this series, we interview veteran website testers and CRO experts to demystify the art of website optimization. Our experts come from a variety of backgrounds, from digital marketing teams of midsize and enterprise companies, to digital…


Demystifying AI in Marketing Technology

Adopting marketing technology into your everyday processes can be a daunting task. But as more companies incorporate AI-based solutions in their strategies, marketers will need to understand what types of tools can help them remain competitive in this increasingly cutthroat digital landscape. Russ Emerson, formerly Sentient’s Head of Global Channel Development, gives an insight into…


5 Retargeting Strategies that Pair Well with your Website Testing

At Sentient, many of our customers leverage our conversion rate optimization platform, Ascend, to improve the efficiency and ROI of their paid advertising campaigns. Many of the experiments that run through Ascend target audience segments that marketers have previously defined for media buying purposes–segments can include features such as age, gender, location, mobile vs desktop…


So you think you’re a CRO whiz? Test your knowledge with our Conversion Rate Optimization Quiz!

Conversion rate optimization (CRO) is a discipline that has gained huge traction and attention within the digital industry in recent years. When done well, it can help you squeeze more value out of your acquisition channels, find the most effective designs for your site, sell more products and services, and increase the profitability of your…

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