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5/15/2018

Gartner Features Sentient Technologies in its Digital Marketing Transit Map

Gartner recently created a Digital Marketing Transit Map to help marketers maintain a firm grasp on digital applications, technologies, and vendors and effectively “navigate” the digital landscape. The map divides the digital landscape into business functions (neighborhoods), applications (tracks), and providers (stations) to connect the appropriate marketing tool to business need. Gartner ranked Sentient Technologies as a…

5/11/2018

Is Technology Responsible for Increasing Inequality? Sentient CEO Takes on Verizon in a Debate

Sentient CEO Babak Hodjat recently participated in a debate against Verizon’s Rose Stuckey-Kirkat  about whether or not technology is responsible for widening the inequality gap. The debate took place at the Collision Conference in New Orleans and was mediated by Georgia Frances King from Quartz. The opening summary of the debate was as follows: “With our…

5/08/2018

Why AI is Every Brand’s Best Friend

Everyone knows diamonds are a girl’s best friend, but what many don’t know is that artificial intelligence will soon become every brand’s best friend – especially in today’s digitized world of ecommerce, where personalization and website optimization can make or break online retail revenue. It’s no secret that the future of retail lies in ecommerce.…

4/30/2018

Sentient Expands Its Global Footprint in the Asia-Pacific Region

Korean and Australian partners to accelerate growth of Sentient Ascend, Sentient’s evolutionary conversion rate optimization solution Sentient Technologies, the world leader in artificial intelligence products based on evolutionary algorithms, announced today the expansion of its presence in Asia and Australia, with new partnerships. Sentient’s newest partners, Intralink Group for Korea and Neural Digital for Australia…

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4/27/2018

5 Industry Use Cases for CRO

The landscape of online commerce has evolved. While the ability to sell your product is ultimately determined by the quality of your product, we live in an age of information inundation. With this new age comes new challenges for online marketers–optimizing their websites, digital storefronts, and buyer funnels for the most conversions. Conversion Rate Optimization…

4/20/2018

Making sense of audience data in a GDPR and Cambridge Analytica world

In recent weeks, marketing strategies that rely on data have come under fire as a wave of scandals has simultaneously hit Facebook. From accusations of the Russian Government using Facebook ads to meddle with the election to privacy concerns around the collection of behavioral data by Facebook, the company’s CEO, Mark Zuckerberg has had a…

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4/13/2018

Conquering Human Bias with AI: Which Idea Reigns Supreme?

Imagine entering the conference room one morning. On your left is a product manager, on your right, a UX designer. At the far end of the conference table is an executive. You’re pitching a new way to test your website designs, based on a trend of peer companies using a similar testing method. The executive,…

4/04/2018

How Sentient Plans to Comply with GDPR

By David White, VP Technology Operations Many businesses over the past several months have begun preparing for the GDPR (General Data Protection Regulation) regulations, the new rules passed by the EU to enhance digital protections for EU citizens. At Sentient, we have been going through our own GDPR readiness over the past 3 months to…

3/28/2018

5 Retargeting Strategies that Pair Well with your Website Testing

At Sentient, many of our customers leverage our conversion rate optimization platform, Ascend, to improve the efficiency and ROI of their paid advertising campaigns. Many of the experiments that run through Ascend target audience segments that marketers have previously defined for media buying purposes–segments can include features such as age, gender, location, mobile vs desktop…

3/28/2018

Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm; a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence, and with it new methods…

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