Research

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8/20/2017

Towards Better User Experience

Imagine clicking on an ad that catches your eye while browsing online, only to find yourself on a poorly designed landing page that has little to do with what you were actually looking for. You frantically scroll up and down, searching for some semblance of relevance. After half a second, you close the tab in…

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8/16/2017

Maximising User Perception with UI and UX

A user’s response upon accessing a site for the first time will be an emotional one. The appeal of the site in the first few seconds will shape the mindset in which they continue to navigate. As a result, retailers spend money adopting UI and UX principles. While clean and balanced functional elements are important,…

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