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Sentient Named a Top Impact Player in Machine Learning for 2nd Quarter Straight by insideBIGDATA

We’re proud of the work we do every day at Sentient, from helping some of the world’s biggest companies optimize their digital experiences with Ascend to our cutting-edge research work in neuroevolution and new learning methods. So, it’s always rewarding to be acknowledged for our work in the industry. insideBIGDATA, which covers Big Data for…



New Transparency in Facebook Ads Reveals Competitor Marketing Strategies

On Thursday, June 28th 2018, Facebook announced that it would provide greater transparency into the active ads on its platform and the companies that put them forth. Users can now view the “Info and Ads” section on the left hand column of a company’s Facebook page and find out information about that company’s page —…


Is Technology Responsible for Increasing Inequality? Sentient CEO Takes on Verizon in a Debate

Sentient CEO Babak Hodjat recently participated in a debate against Verizon’s Rose Stuckey-Kirkat  about whether or not technology is responsible for widening the inequality gap. The debate took place at the Collision Conference in New Orleans and was mediated by Georgia Frances King from Quartz. The opening summary of the debate was as follows: “With our…


Sentient Expands Its Global Footprint in the Asia-Pacific Region

Korean and Australian partners to accelerate growth of Sentient Ascend, Sentient’s evolutionary conversion rate optimization solution Sentient Technologies, the world leader in artificial intelligence products based on evolutionary algorithms, announced today the expansion of its presence in Asia and Australia, with new partnerships. Sentient’s newest partners, Intralink Group for Korea and Neural Digital for Australia…



Making sense of audience data in a GDPR and Cambridge Analytica world

In recent weeks, marketing strategies that rely on data have come under fire as a wave of scandals has simultaneously hit Facebook. From accusations of the Russian Government using Facebook ads to meddle with the election to privacy concerns around the collection of behavioral data by Facebook, the company’s CEO, Mark Zuckerberg has had a…



How Sentient Plans to Comply with GDPR

By David White, VP Technology Operations Many businesses over the past several months have begun preparing for the GDPR (General Data Protection Regulation) regulations, the new rules passed by the EU to enhance digital protections for EU citizens. At Sentient, we have been going through our own GDPR readiness over the past 3 months to…


Having trouble convincing your marketing head that you need a new CRO tool? Download our CRO for CMOs Guide!

If you work in the realm of digital marketing or online retail/travel, you know first hand how important increasing your conversion rates are–whether that be online purchases, content downloads, or filled out email forms. Especially with the new fiscal year coming up, now is the time to plan and strategize for adopting new technological tools…


Sentient Takes on Asia: Jon Epstein and Yuki Yoshida Speak about AI Innovation in Marketing at AdTech Tokyo

Sentient’s Vice President Jon Epstein and Product Manager for Ascend in Japan Yuki Yoshida spoke at Ad:Tech Tokyo, currently Asia’s largest marketing conference with over 15,000 attendees. Taking place between October 17-18th, 2017, Epstein and Yoshida spoke at 10 different seminars on Ascend–starting with a background on Sentient, an introduction on evolutionary algorithms, and a discussion on…

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