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Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm; a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence, and with it new methods…


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How to keep your sales momentum rolling throughout the holidays and beyond

The run-up to the holiday season is the busiest time of year for most online retailers. But how can you ensure you don’t suffer too badly from a post-Christmas slump in sales, especially while your sales staff and marketing teams are relaxing away from the office? Online shopping is now a 24/7 experience, so there’s…


The Big Book of Ascend Ideas – Ep. 2 – How to Test All Your Ideas Across Your Entire Funnel

A few weeks ago, we premiered the first episode of “The Big Book of Ascend Ideas,” a video series dedicated to providing marketers with helpful tips and tricks for Sentient Ascend (based on our white paper of the same name). In this next episode, Sam Nazari explains how Sentient Ascend enables marketers to test all…

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Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

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