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Sentient Named a Top Impact Player in Machine Learning for 2nd Quarter Straight by insideBIGDATA

We’re proud of the work we do every day at Sentient, from helping some of the world’s biggest companies optimize their digital experiences with Ascend to our cutting-edge research work in neuroevolution and new learning methods. So, it’s always rewarding to be acknowledged for our work in the industry. insideBIGDATA, which covers Big Data for…



Honing Your Testing Culture — Interview with Owen Larkin, Co-Founder and CEO of Lowground Records

“At the end of the day, if the CMO says ‘No, we are running this test,’ and the entire chain of people who have to work on that think it’s silly, no one is going to care about the next test — it’s going to break down the process.” Establishing a culture of experimentation in…


Which CRO Tool to Choose–A/B, Multivariate, or AI-powered?

Getting started with conversion rate optimization (CRO) is no simple task. It involves a lot of ideation, data analysis, and website designing among other things. With a plethora of CRO methods available on the market, it can be difficult to understand not only what each method is, but what each method does. Since every company…


Getting Started with Optimization — Interview with Sam Miller, Digital Consultant at Cognifide

“Keep it simple at first and have a bit of rigor in your process. This way, you know you’re testing something significant that will drive your experience forward.” Starting a new testing program can be a daunting task for businesses that haven’t started testing yet. Sam Miller is a Digital Consultant at Cognifide, where he…


Website Testing: How to Get the Most Mileage from Your Existing Traffic

With the digital landscape becoming more and more competitive, businesses must go above and beyond to create the most personalized and streamlined online user experience for their customers. This is why website experimentation has become a necessity for companies to innovate and stay ahead of the competition. Digital marketers, CMOs, and product managers alike are…


Evolutionary Algorithms: the Next Big Thing in Machine Learning?

Sentient Technologies Asks Experts from Industry and Academia to Weigh In Sentient Technologies, a world leader in artificial intelligence (AI) products based on evolutionary computation, today announced a new video collection — — that provides unique insights to the burgeoning AI community and business leaders around the world on the growing applicability of evolutionary…


The Best Testing Practices – Interview with Barron Ernst, Chief Product Officer of Showmax

“One of the big mistakes a lot of people make is that they forget to look at the full funnel metrics, they only look at the top-line metrics.” What are the best practices of website testing? CRO expert and CPO of ShowMax, Barron Ernst, discusses this topic and more on this edition of The Optimization…


Where Does Ascend Fit in Your CRO Process?

Whether you’re trying website testing out for the first time or you’re a seasoned website tester, Sentient Ascend can enhance your ability to test and jumpstart your conversion rate. It can augment your marketing stack, working more powerfully alongside your existing tools, or it can replace your current testing infrastructure entirely as a standalone solution.…


The Philosophy of Testing – Interview with Eric Nalbone, VP of Marketing at Bellhops

“eBay can hit for contacts, but I have to hit for home runs.” Eric Nalbone, VP of Marketing at Bellhops, was recently featured on The Optimization Podcast where he discussed his philosophy behind testing. He explains why assumptions need to be made because we’ll never have good enough data to make a definitive choice, and…


How Online Retailers Can Prepare for the Holiday Season Using AI

It may still be warm and sunny out, but as retailers know, the holidays will arrive before you know it and shoppers will be looking for the best online deals. The ubiquity of marketing tools available to retailers has complicated the process of preparing for the blizzard of holiday shoppers further, with a breadth personalization,…

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