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Making sense of audience data in a GDPR and Cambridge Analytica world

In recent weeks, marketing strategies that rely on data have come under fire as a wave of scandals has simultaneously hit Facebook. From accusations of the Russian Government using Facebook ads to meddle with the election to privacy concerns around the collection of behavioral data by Facebook, the company’s CEO, Mark Zuckerberg has had a…



Conquering Human Bias with AI: Which Idea Reigns Supreme?

Imagine entering the conference room one morning. On your left is a product manager, on your right, a UX designer. At the far end of the conference table is an executive. You’re pitching a new way to test your website designs, based on a trend of peer companies using a similar testing method. The executive,…


How Sentient Plans to Comply with GDPR

By David White, VP Technology Operations Many businesses over the past several months have begun preparing for the GDPR (General Data Protection Regulation) regulations, the new rules passed by the EU to enhance digital protections for EU citizens. At Sentient, we have been going through our own GDPR readiness over the past 3 months to…


5 Retargeting Strategies that Pair Well with your Website Testing

At Sentient, many of our customers leverage our conversion rate optimization platform, Ascend, to improve the efficiency and ROI of their paid advertising campaigns. Many of the experiments that run through Ascend target audience segments that marketers have previously defined for media buying purposes–segments can include features such as age, gender, location, mobile vs desktop…


Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm; a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence, and with it new methods…


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Click for Cookies: AI and Affiliate Marketing

Affiliate marketing has risen from its slightly murky early days to be a sophisticated and powerful channel in the marketing funnel. With more understanding, strategic thinking and innovation on the side of both the affiliates and the clients, it has shaken off its controversial reputation, which owed to the early days where it was muddied…


So you think you’re a CRO whiz? Test your knowledge with our Conversion Rate Optimization Quiz!

Conversion rate optimization (CRO) is a discipline that has gained huge traction and attention within the digital industry in recent years. When done well, it can help you squeeze more value out of your acquisition channels, find the most effective designs for your site, sell more products and services, and increase the profitability of your…


Don’t Miss Out! Download our guide on Full Funnel Optimization

Want to know how to jumpstart your conversion rates on your website? In need of a makeover for your website design and user interface? Check out our guide “Getting Started with Full Funnel Optimization.” We’ll teach you how to optimize your entire website funnel so you can maximize your entire website experience—from home page, to…


How to keep your sales momentum rolling throughout the holidays and beyond

The run-up to the holiday season is the busiest time of year for most online retailers. But how can you ensure you don’t suffer too badly from a post-Christmas slump in sales, especially while your sales staff and marketing teams are relaxing away from the office? Online shopping is now a 24/7 experience, so there’s…


5 things to get your Chief Marketing Officer (CMO) for Christmas

Christmas is a time for giving, so we thought it would be an excellent opportunity to steer you towards some of the best tactics to grow your ecommerce business in 2018. If you’re keen to impress your boss or keep your head of marketing happy, then here’s a collection of tools, tactics, and software that

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