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8/14/2018

Evolutionary Algorithms: the Next Big Thing in Machine Learning?

Sentient Technologies Asks Experts from Industry and Academia to Weigh In Sentient Technologies, a world leader in artificial intelligence (AI) products based on evolutionary computation, today announced a new video collection — sentient.ai/labs/experts — that provides unique insights to the burgeoning AI community and business leaders around the world on the growing applicability of evolutionary…
8/10/2018

The Best Testing Practices – Interview with Barron Ernst, Chief Product Officer of Showmax

“One of the big mistakes a lot of people make is that they forget to look at the full funnel metrics, they only look at the top-line metrics.” What are the best practices of website testing? CRO expert and CPO of ShowMax, Barron Ernst, discusses this topic and more on this edition of The Optimization…
8/08/2018

Where Does Ascend Fit in Your CRO Process?

Whether you’re trying website testing out for the first time or you’re a seasoned website tester, Sentient Ascend can enhance your ability to test and jumpstart your conversion rate. It can augment your marketing stack, working more powerfully alongside your existing tools, or it can replace your current testing infrastructure entirely as a standalone solution.…
8/01/2018

The Philosophy of Testing – Interview with Eric Nalbone, VP of Marketing at Bellhops

“eBay can hit for contacts, but I have to hit for home runs.” Eric Nalbone, VP of Marketing at Bellhops, was recently featured on The Optimization Podcast where he discussed his philosophy behind testing. He explains why assumptions need to be made because we’ll never have good enough data to make a definitive choice, and…
7/24/2018

How Online Retailers Can Prepare for the Holiday Season Using AI

It may still be warm and sunny out, but as retailers know, the holidays will arrive before you know it and shoppers will be looking for the best online deals. The ubiquity of marketing tools available to retailers has complicated the process of preparing for the blizzard of holiday shoppers further, with a breadth personalization,…
7/17/2018

Sentient Presents “The Optimization Podcast: Experts in CRO and Website Testing”

Sentient is proud to present its new podcast series: “The Optimization Podcast: Experts in CRO and Website Testing.” In this series, we interview veteran website testers and CRO experts to demystify the art of website optimization. Our experts come from a variety of backgrounds, from digital marketing teams of midsize and enterprise companies, to digital…
7/11/2018

New Transparency in Facebook Ads Reveals Competitor Marketing Strategies

On Thursday, June 28th 2018, Facebook announced that it would provide greater transparency into the active ads on its platform and the companies that put them forth. Users can now view the “Info and Ads” section on the left hand column of a company’s Facebook page and find out information about that company’s page —…
7/02/2018

Amazon Web Services Features Sentient Ascend

Sentient’s Principal Software Architect, Tyler Foster, was recently featured on an Amazon Web Services video where he outlines how Sentient uses AWS to help scale its compute architecture for Ascend. Sentient leverages AWS services like Lambda@Edge and CloudFront to provide its Ascend clients and their users with even snappier response times, delivering seamless website optimization.…
6/29/2018

Why Building a Culture of Experimentation is Vital to Your Online Business

In this technologically-driven age, we glorify innovations and success in every sector: electric car manufacturers rising from the pits of pessimism, virtual assistants that are practically indistinguishable from people, and neural networks trained to imagine. But the most innovative companies rely on their culture of experimentation to drive those innovations. In the world of digital…
6/22/2018

How AI Can Help You Scale Your Digital Marketing Efforts

Doing more with less is the height of efficiency. Digital marketing is becoming more competitive every day, and as a result, digital marketers need to continually stay ahead of the curve, becoming more efficient in every respect. Artificial intelligence is making businesses more efficient, and the largest emerging trend among digital marketers is the increased…

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